SWERVE YOUR ENTHUSIASM (12)
August 9, 2021
One in a series of 25 enthusiastic posts, contributed by 25 HILOBROW friends and regulars, on the topic of our favorite unfinished masterworks, legendary obscurities and cherished almost-weres.
70, GIRLS, 70
With music by John Kander and lyrics by Fred Ebb, the team behind the 1966 Broadway smash hit Cabaret, 70, Girls, 70 should have been a success. The show revolved around the residents of The Sussex Arms, a run-down senior citizens’ hotel. After being rudely turned away by a local hospital, feverish septuagenarian Ida Dodd lifts a thermometer from the drugstore. She realizes that no one pays attention to old people — and a theft ring is born. The gang uses the proceeds of their fur heists to revitalize The Sussex Arms. Because most of the cast members were former vaudevillians and show-biz veterans, they also burst into Tin Pan Alley-style musical numbers outside of the storyline. Sometimes they broke the fourth wall in an attempt to explain the stage action to the audience. “I just go into the wings and die, that’s my way out,” says Ida at the denouement. She then appears high above the stage, seated on a crescent moon.
What might have worked as camp merely baffled audiences. It didn’t help that long before 70, Girls, 70 opened on April 15, 1971, headlines like “Musical Deals with Geriatrics” and “Old Peoples’ Musical” set a tone that was hard to overcome. The reviews themselves were brutal. New York’s Daily News called the musical “about as enlivening an affair as a New Year’s Eve party thrown by the members of a St. Petersburg shuffleboard club,” which left the reviewer “squirming” in his seat. The songs were “brisk and mindless,” and the scenery “nondescript.” At least the costumes “came off somewhat better.”
Even positive reviews were damning by their faint praise. The show started slowly, noted the Brooklyn Heights Press, but was “whimsical, delightful, and sentimental” when it got going, even if it wasn’t “your monumental night in the theater.”
Perhaps the most prescient criticism arrived while the show was still in tryouts in Philadelphia. “Old age hasn’t quite caught up with 70, Girls, 70,” wrote James D. Sneddon of The Daily Intelligencer in a March 10, 1971 review, “but one keeps waiting for the collapse. It never comes, but the new show… threatens to die of cardiac arrest several times.”
Three days later, star David Burns collapsed and died onstage of a massive heart attack. Kander told a reporter in 2006 that cast members maneuvered Burns’ body into the wings. “Then, because they were all expert at improvisation, they managed to get through the show by divvying up his lines.” A certain amount of wishful thinking may have colored Kander’s memory, given he also asserted that audiences had been “rapturous” about the show.
Think for a moment about what 70, Girls, 70 might have been: The darkest of black comedies, about the cast of a failed musical, trying to deftly move their deceased compatriot offstage while singing bouncy songs about zany old people, a Kander-Ebb-Buñuel production.
70, Girls, 70 closed after 35 performances. “I loved that show like a father loves his weakest child,” remembered Ebb.
SWERVE YOUR ENTHUSIASM: SERIES INTRODUCTION by Adam McGovern | Luc Sante on WARHOL’S WALT WHITMAN | Peggy Nelson on THE CURSE OF QUIXOTE | Adrienne Crew on POOR DEVIL | Bishakh Som on KATE BUSH BOOTLEGS | Douglas Wolk on BIG NUMBERS #3 | Devin McKinney on THE ORIGINAL OF LAURA | Mandy Keifetz on BACKFIRE | Heather Quinlan on TRANSITIONAL DISNEY | Michael Grasso on STEELY DAN’S 2nd ARRANGEMENT | Kelly Jean Fitzsimmons on THE GREAT MOVIE RIDE | Josh Glenn on LE HIBOU PHILOSOPHE | Lynn Peril on 70, GIRLS, 70 | Ron Wimberly on SHIRATO SANPEI | Holly Interlandi on LONDON AFTER MIDNIGHT |Stan Chou on TYRAEL’S MIGHT | Nikhil Singh on JOURNEY TO IXTLAN | Brian Lozano on BLOWN BANNER | Adam McGovern on THE LEON SUITES | Sajan Saini on BRISCO COUNTY | Heather Kapplow on LORD OF LIGHT | Greg Rowland on SOLARNAUTS | Christopher-Rashee Stevenson on FLEDGLING | Crystal Durant on TURN-ON | Ran Xia on BYRON’S FRAGMENT | Carolyn Raship on BURNT BRONTË.
NERD YOUR ENTHUSIASM (4Q2021): RAIN | ARDUIN | SEINFELD | MAP INSERTS | TIME | & 20 other nerdy passions. SWERVE YOUR ENTHUSIASM (3Q2021): WARHOL’S WALT WHITMAN | 70, GIRLS, 70 | TYRAEL’S MIGHT | SHIRATO SANPEI | THE LEON SUITES | & 20 other never-realized cultural productions. FIVE-O YOUR ENTHUSIASM (2Q2021): DARK SHADOWS | MANNIX | GET SMART | THE ADDAMS FAMILY | I DREAM OF JEANNIE | & 20 other Sixties (1964–1973) TV shows. FERB YOUR ENTHUSIASM (1Q2021): STEVEN UNIVERSE | TOP CAT | REN & STIMPY | SHE-RA AND THE PRINCESSES OF POWER | DRAGON BALL Z | & 20 other animated series. CARBONA YOUR ENTHUSIASM (2020): “Sex Bomb” | “Going Underground” | “Soft South Africans” | “Typical Girls” | “Human Fly” | & 20 other Seventies (1974–1983) punk singles. KLAATU YOU (2020 weekly): ZARDOZ | METROPOLIS | DARK STAR | SINS OF THE FLESHAPOIDS | SOLARIS | & dozens of other pre-STAR WARS sci-fi movies. CONVOY YOUR ENTHUSIASM (2019): THE TAKING OF PELHAM ONE TWO THREE | ROLLERBALL | BLACK SUNDAY | SORCERER | STRAIGHT TIME | & 20 other Seventies (1974–1983) action movies. SERIOCOMIC (2019 weekly): LITTLE LULU | VIZ | MARSUPILAMI | ERNIE POOK’S COMEEK | HELLBOY | & dozens of other comics. TUBE YOUR ENTHUSIASM (2018): LOONEY TUNES | THREE STOOGES | THE AVENGERS | ROCKY & BULLWINKLE | THE TWILIGHT ZONE | & 20 other Fifties (1954–1963) TV shows. WOWEE ZOWEE (2018 weekly): UNISEX | UNDER THE PINK | DUMMY | AMOR PROHIBIDO | HIPS AND MAKERS | & dozens of other Nineties (1994–2003) albums. KLUTE YOUR ENTHUSIASM (2017): THE KILLERS | BANDE À PART (BAND OF OUTSIDERS) | ALPHAVILLE | HARPER | BLOW-UP | & 20 other Sixties (1964–1973) neo-noir movies. #SQUADGOALS (2017 weekly): THE WILD BUNCH | BOWIE’S BAND | THE BLOOMSBURY GROUP | THE HONG KONG CAVALIERS | VI ÄR BÄST! & dozens of other squads. GROK MY ENTHUSIASM (2016 weekly): THE THEORY AND PRACTICE OF LUNCH | WEEKEND | MILLION YEAR PICNIC | LA BARONNE EMILE D’ERLANGER | THE SURVIVAL SAMPLER | & dozens more one-off enthusiasms. QUIRK YOUR ENTHUSIASM (2016): “Tainted Love” | “Metal” | “Frankie Teardrop” | “Savoir Faire” | “Broken English” | & 20 other Seventies (1974–1983) new wave singles. CROM YOUR ENTHUSIASM (2015): DARKER THAN YOU THINK | THE SWORD IN THE STONE | OUT OF THE SILENT PLANET | THIEVES’ HOUSE | QUEEN OF THE BLACK COAST | & 20 other Thirties (1934–1943) fantasy novels. KERN YOUR ENTHUSIASM (2014): ALDINE ITALIC | DATA 70 | TORONTO SUBWAY | JOHNSTON’S “HAMLET” | TODD KLONE | & 20 other typefaces. HERC YOUR ENTHUSIASM (2013): “Spoonin’ Rap” | “Rapper’s Delight” | “Rappin’ Blow” | “The Incredible Fulk” | “The Adventures of Super Rhyme” | & 20 other Seventies (1974–1983) hip-hop songs. KIRK YOUR ENTHUSIASM (2012): Justice or vengeance? | Kirk teaches his drill thrall to kiss | “KHAAAAAN!” | “No kill I” | Kirk browbeats NOMAD | & 20 other Captain Kirk scenes. KIRB YOUR ENTHUSIASM (2011): THE ETERNALS | BLACK MAGIC | DEMON | OMAC | CAPTAIN AMERICA | & 20 other Jack Kirby panels.