PROJECT:OBJECTIONABLE (6)

By: Yelena Tylkina
October 20, 2021

One in a series of 25 first-person narratives of offense, outrage, innocent transgression or principled affront, in attire, display, speech or spectacle.

*

A DRINK TO DEATH

The success of any artist is now measured, to a large degree, by their work being displayed on any commercial merchandise. So, I was quite excited for the product labels and augmented reality, each adapted from my art, that Belaruska Vodka debuted in early 2020, shortly before the world fell apart. The new, elegant, elongated bottles with four images of my painting Love Birds, each incarnating a flavor and season, portray a couple in an embrace: the young woman’s head rests on Prince Death’s chest. She listens to his heart’s desires. Using a smartphone and the Belaruska Vodka app, one hears the accompaniment of Vivaldi’s Four Seasons and the labels come alive with animations of a sexy, mystical and extremely romantic love story. Of course, this is how I saw labels for a commercial product; but the original painting was an illustration to accompany my dramatic story, “Postcard From Death.”


It is a story about a young woman’s survival from a brutal attack and rape, and her emotionally complex affair with her rapist. Historical truth is not only a collection of dry facts, but an intricate infusion of views and impressions of information, with the impossible, controversial, and even fantastic thrown in.

I call situations like this a negative inspiration, when misfortune elevates us into a higher form of existence and we create new and unexpected art in every possible form. From pain and sorrow rises captivating art much like the winged horse, Pegasus, arose from the poisonous bloody puddle of the decapitated mad-maiden Medusa, herself a victim of rape and envious revenge.

I think people will lift “my” vodka for many different life situations; from the very happy to the very sad, from birthdays to funerals. Hopefully, my art on these labels will spur the curiosity in some to know more about the story that’s behind any commercial art.

Death Dances and the seasons spin in this scene from a Slavic festival organized by the author (and Belaruska Vodka) at The Plaxall Gallery in Long Island City, NY on February 29, 2020, barely minutes before COVID quieted the world.

*

PROJECT:OBJECTIONABLE: INTRODUCTION by Adam McGovern | Adrienne Crew on MAKIN’ BACON | Lynn Peril on BABY’S FIRST ASHTRAY | Lisa Levy on TOILETTE-À-TÊTE | Maria Swisher on STEALING GENIUS | Oliver Baer on CTHULHU SEX MAGAZINE | Yelena Tylkina on A DRINK TO DEATH | Elke Claus on URINAL SHRINE | Jeff Lewonczyk on SUSPENDERS OF DISBELIEF | Jenn Mehm on TWIN SKIN | Marlon Stern Lopez on SOUVENIR OF THE LAPD | Lauren Curtis on NAILED IT! | Josh Glenn on K-TEL TRUCKER TAPE | Fran Pado on THE BRIEF LIFE OF FRANCES POTTER | Nikhil Singh on HASHTAG FASHIONPOLICEPROBLEMS | Adam McGovern on PERSONA NON GRATA | Crystal Durant on LICENSE TO SHOCK | Dean Haspiel on DIRTY DOORKNOB | Justin J Bowen on UNKLE KRAMPUS | Annie Nocenti on STICKY FINGERS | Michele Carlo on THE MANY HATS OF CARMEN MOFONGO | Alice Meichi Li on BEDTIME FOR CATWOMAN | Whitney Matheson on GYNECOLOGICAL GOODFELLA | Ran Xia on PROJECT GREENCARD | Mimi Lipson on MEIN KITSCH | Art Wallace on ELECTRIC KOCH.

*

SEMIO OBJECTS: Lucia Laurent-Neva on SPONGEBOB BUS | Samuel Grange on SALT & PEPPER HOLDER| Ximena Tobi on VASALISA | Sónia Marques on CABBAGE TUREEN | Thierry Mortier on BICYCLE BELL | & 20 MORE.

MOVIE OBJECTS: INTRODUCTION | Ramona Lyons on EYE OF THE SERPENT (CONAN THE BARBARIAN) | Faythe Levine on BEDKNOB (BEDKNOBS AND BROOMSTICKS) | Gerald Peary on CUP OF COFFEE (THE BIG HEAT) | Christopher Orr on TOM’S HAT (MILLER’S CROSSING) | Lynn Peril on TRANSISTOR RADIO (DR. STRANGELOVE) | & 20 MORE.

LOST OBJECTS (vol. 2): INTRODUCTION | Joe Yonan on MACRAMÉ ART (ill. Theo Ellsworth) | Ben Katchor on LUCITE CARRYING CASE | Debbie Millman on GLASS POODLE | Lydia Millet on ROCKY HORROR NOVEL (ill. Berta Valló) | Ben Greenman on WARHOL CAN (ill. Clara Selina Bach) | & 20 MORE.

FETISHES: INTRODUCTION | Josh Foer on DEATH MASK | Beth Lisick on MURDERED-OUT KFC BUCKET | Christina Couch on LEECH ACTION FIGURE | Kenneth Goldsmith on THEWLIS SOCK | Abby Rapoport on MAGNATILES | & 20 MORE.

FOSSILS: INTRODUCTION | Allegra Huston on SKATAWAY JACKET | Kevin Obsatz on HOMEMADE NUNCHUKS | Ian Bogost on DESKTOP TELEPHONE | Jeff Lewonczyk on CHA-CHA JACKET SCRAP | Kelly Horan on VOLVO KEY | & 20 MORE.

FLAIR: INTRODUCTION | Cliff Kuang on ROLEX DATEJUST | Ethan Zuckerman on LAPTOP STICKERS | Ann Shoket on LEATHER JACKET | Kembrew McLeod on KEMBREW MERCH | Paola Antonelli on MERMAID TEARS | & 20 MORE.

LOST OBJECTS (vol. 1): INTRODUCTION | Kate Bernheimer on MULLET WIG (ill. Amy Evans) | Dan Piepenbring on COLOGNE (ill. Josh Neufeld) | Doug Dorst on STRATOCASTER (ill. John Holbo) | Paul Lukas on VANILLA BEAN (ill. Allison Bamcat) | Mimi Lipson on DODGE DART (ill. Mister Reusch) | & 20 MORE.

ILLICIT OBJECTS: INTRODUCTION | Kio Stark on PEEPSHOW TOKEN | Sari Wilson on TOMBSTONE PARTS | Annalee Newitz on CAR-BOMB REMNANT | Tito Bottitta on MOONINITE DEVICE | Eric Bennett on DIRTY MAGAZINE | & 20 MORE.

TALISMANIC OBJECTS: INTRODUCTION | Veda Hille on CROCHET SHEEP | Gary Panter on DINOSAUR BONES | Jami Attenberg on SELENITE CRYSTAL | Annie Nocenti on MINIATURE DICE | Wayne Curtis on CLOCK WINDING KEY | & 20 MORE.

POLITICAL OBJECTS: INTRODUCTION | Luc Sante on CAMPAIGN PAMPHLETS | Lydia Millet on PVC POLAR BEAR | Ben Greenman on MATCHBOX CAR | Rob Baedeker on PRESIDENTS PLACEMAT | L.A. Kauffman on WHEATPASTE POSTER | & 20 MORE.

SIGNIFICANT OBJECTS at HILOBROW: PROJECT:OBJECT homepage | PROJECT:OBJECT newsletter | PROJECT:OBJECT objects (Threadless shop — all profits donated to the ACLU) | POLITICAL OBJECTS series (1Q2017) | TALISMANIC OBJECTS series (2Q2017) | ILLICIT OBJECTS series (3Q2017) | LOST OBJECTS vol. 1 series (4Q2017) | FLAIR series (2Q2018) | FOSSIL series (4Q2018) | FETISHES series (2Q2019) | LOST OBJECTS vol. 2 series (4Q2019) | MOVIE OBJECTS series (2Q2020) | SEMIO OBJECTS series (2Q2021). ALSO SEE: SIGNIFICANT OBJECTS website | SIGNIFICANT OBJECTS collection, ed. Rob Walker and Josh Glenn (Fantagraphics, 2012) | TAKING THINGS SERIOUSLY, ed. Josh Glenn (Princeton Architectural Press, 2007) | TAKING THINGS SERIOUSLY excerpts.

Categories

Codebreaking

What do you think?

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.