By: L.A. Kauffman
January 20, 2017

One in a 25-part series of nonfiction stories about objects of political significance. This is the first volume in the PROJECT:OBJECT series. Please subscribe to the P:O newsletter; and purchase P:O apparel and accessories — all profits will be donated to the ACLU!


There was a time, in 1998 and 1999, when this poster (an homage to ACT UP’s legendary “Know Your Scumbags” poster) was everywhere in the East Village. Every few weeks, crews of us would go out wheatpasting after dark, affixing long strips of four or five posters on the neighborhood’s lampposts, until the bright blue punctuated the streetscape of every block.

It was pure luck that the clip art I found for the poster so closely resembled the real-estate developer who had made a business of bulldozing community gardens to build tacky overpriced condos. But our real target was Rudy Giuliani, who had a special animus toward community gardens. He put a handful on the auction block in 1998, and we did our best to disrupt the sale, releasing 10,000 crickets into the auditorium and calling our action “nature’s revenge against greed.”

Defy an unstable autocrat, and you may goad him into showing his hand. Angrily declaring that “the era of communism is over,” Giuliani put more than 100 community gardens on the auction block for spring 1999. All that spring, we plastered the landscape with worm posters. Having seen and chuckled at the poster, people would eagerly take leaflets from us when we stood outside the subways in the morning, and they’d sign up for our email list when they got to work. Our network and our protests grew larger and larger. At the 11th hour, with large numbers of protesters poised to turn the auction into mayhem, Giuliani caved and cut a deal to sell the land to two nonprofits.

We had won. The hundred-plus gardens were saved, and no one ever threatened them en masse again.

Fast forward to 2016. Yes, many gardens had been permanently preserved, but soaring rents were displacing all but the very rich from the neighborhoods around them. Shiny towers sprang up everywhere, and business improvement districts began to hire cleaning crews to remove dog-walker ads, sublet notices, and political posters as soon as they went up on lampposts. Much activism had moved online anyway: It was a whole lot less messy and time-consuming to post a meme on Facebook.

Meanwhile, lawn signs for a certain presidential candidate started going up, in rural areas far from the East Village. At first the signs were few in number, and invited ridicule. Staking out space in public, though, emboldens others to act. Even as the major media assured everyone that the longshot candidate was losing, more and more of his deep-blue posters appeared. By early November, they were absolutely everywhere in rural areas, creating a sense of momentum that those observing the election from cities missed.

Posters can’t win a fight, and yard signs didn’t win the election. But we would do well in the days ahead to remember the transformative power of reclaiming political space in the physical world. A ratio of three or four parts water to one part flour makes a fine wheatpaste. Just be sure you have a great message, and good lookouts.


POLITICAL OBJECTS series: INTRODUCTION | Luc Sante on CAMPAIGN PAMPHLETS | Lydia Millet on PVC POLAR BEAR | Ben Greenman on MATCHBOX CAR | Rob Baedeker on PRESIDENTS PLACEMAT | L.A. Kauffman on WHEATPASTE POSTER | Astra Taylor on SALAM’S NECKLACE | Carolina A. Miranda on POCHO | Stephen Duncombe on PROTEST SIGN | Marisa Silver on SHAMAN BOWLS | James Hannaham on DR. BUZZARD LP | Virginia Heffernan on HRC PAINTING | Kenya (Robinson) on BURNER PHONE | Kathryn Davis on POLITBUREAU | Chenjerai Kumanyika on NAT TURNER PRINT | Alexis Madrigal on MERMAID COSTUME | Anne Boyer on ALL KNEES AND ELBOWS OF SUSCEPTIBILITY AND REFUSAL | Steven Heller on JFK DOLL | Anne Elizabeth Moore on BLOOD PRESSURE MONITOR | Gary Dauphin on RUM BOTTLE | Tom Frank on DNC PASS | Lizzie Skurnick on GROUP PHOTO | Stuart Ewen on SNCC PIN | Benjamen Walker on BEEF BOX 12″ | Rob Walker on CAMPAIGN SIGN | Alex Kalman on THEM=US PIN.

SIGNIFICANT OBJECTS at HILOBROW: PROJECT:OBJECT homepage | PROJECT:OBJECT newsletter | PROJECT:OBJECT objects (Threadless shop — all profits donated to the ACLU) | POLITICAL OBJECTS series (1Q2017) | TALISMANIC OBJECTS series (2Q2017) | ILLICIT OBJECTS series (3Q2017) | LOST OBJECTS vol. 1 series (4Q2017) | FLAIR series (2Q2018) | FOSSIL series (4Q2018). 12 DAYS OF SIGNIFICANCE | 12 MORE DAYS OF SIGNIFICANCE | 12 DAYS OF SIGNIFICANCE (AGAIN) | ANOTHER 12 DAYS OF SIGNIFICANCE . ALSO SEE: SIGNIFICANT OBJECTS website | SIGNIFICANT OBJECTS collection, ed. Rob Walker and Josh Glenn (Fantagraphics, 2012) | TAKING THINGS SERIOUSLY, ed. Josh Glenn (Princeton Architectural Press, 2007) | TAKING THINGS SERIOUSLY excerpts.