12 DAYS OF SIGNIFICANCE (104)

By: Tom Vanderbilt
January 1, 2024

One in an ongoing, seasonal series via which we cross-post stories originally written — by HILOBROW contributors and friends — for Josh Glenn and Rob Walker’s 2009–2010 anthropological-literary experiment SIGNIFICANT OBJECTS. This 2023–2024 installment of 12 stories will bring the series total to 108. See below for links to more info about both SIGNIFICANT OBJECTS and PROJECT:OBJECT.

*

MARINES (UPSIDE-DOWN) LOGO MUG

If he had a personal philosophy, and if such things needed to be articulated, it might be called: the aerodynamics of everyday life. He wanted his surfaces clean, his leading edges freed from drag, he brooked no laggards in his drift. This served him well in his avocation, which, as systems operation manager for a large industrial concern (Imprinteon, a custom-printing operation), involved ensuring that inputs became outputs, with maximum efficiency and at minimum cost. But one would not go awry in ascribing his philosophy to his life outside work, which too bore the requirements of flight: streamlined, rigid, and with no ground attachments.

On this morning, however, headwind. First had come the ink debacle on line 37, as the Pantone 4604, “billowing sail,” rendered so truly on screen, seemed wan in substrate form — more “rippling sheet.” 10,000 college yearbooks were to be pulped. Then were the material flow issues in sector 4, some sort of line imbalance. His throughput was out of sync, and there was no parallel flow, no buffer. The first-pass yields were collapsing. He glared at the faded white sign on the wall: MTBF. Mean time between failures. Its scuffed adjustable wheels were calibrated to read “43.” They would have go to back to 1, tomorrow.

And then the mug. It was placed in front of him, on his padded desk calendar, eclipsing March 3rd. It was a simple thing, really, the sort they ran millions of in a year, being the DOD’s favored insignia contractor. Fortuna Favet Fortibus, it read, Fortune Favors the Strong. The error was so basic, so obvious, that he wondered if there weren’t some hidden layer of complexity at work here. Privately, he allowed that one might read the mug’s form factor in two ways: The wider, curved flare made most sense as the vessel’s egress point, so the lips could comfortably adhere to the contours. And yet in some kind of drinkware equivalent of a Necker Cube, the brain might willfully invert the mug, so that the wider end could logically seem the stable base, as with the cooling towers of Three Mile Island.

But the lapse he could not comprehend was the handle orientation. For the logo to make sense in this latter configuration, this would have had to have been a right-handed mug; normally, this would make sense, but the 3rd Marine 8th battalion had a long-standing, obscure joke, which some colonel must have dreamt up years ago when this long-standing order was first requisitioned, that the 8th battalion liked to “drink with their left, and shoot with their right.”

As it was, it could have been worse. The flaw was found in an acceptance sample (it was a retrograde technique, but he was working on a refinement that he would debut at next year’s Logistics World) run about two hours, or 3000 mugs, into the lot. And here was one of those moments where he felt the keen sense of being at the center of things, of life in its great rushing cavalcade of risk and reward. Was the sample he had pulled a statistical aberration — one upturned mug among tens of thousands of mugs of proper disposition — or was it endemic of a system failure, a thorough corruption? Was he about to pull the plug on an otherwise stable process?

His assistant called out, the inspector was here. He put the mug in a file drawer to his left, and would later move it to a cabinet that he considered his own museum of error. “Have a seat,” he said, closing the drawer.

***

CROSS-POSTED FROM SIGNIFICANT OBJECTS: Matthew Battles on CANDYLAND | Patrick Cates on MEAT TENDERIZER | Matthew De Abaitua on PIGGY BANK | Mark Frauenfelder on JUG | Jason Grote on DOME DOLL | Mimi Lipson on HALSTON MUG | Annie Nocenti on JFK BUST | Gary Panter on DIVE MASK | James Parker on KITTY SAUCER | Greg Rowland on MUSHROOM SHAKER | Luc Sante on FLANNEL BALL | Douglas Wolk on PORTABLE HAIR DRYER | Annalee Newitz on COCONUT CUP | Cintra Wilson on TROPHY | Jen Collins on UNCOLA GLASS | Joanne McNeil on GRAIN THING | Jonathan Lethem on MISSOURI SHOTGLASS | Sarah Weinman on UNICORN FIGURINE | Shelley Jackson on CRUMB SWEEPER | Barbara Bogaev on JUST MARRIED CUP | Dan Reines on FRIDAY MUG | Jenny Offill on MINIATURE TURKEY DINNER | Katie Hennessey on WOODEN FIGURINE | James Hannaham on NAPKIN RING | Bruce Sterling on METAL BOOT | Colson Whitehead on WOODEN MALLET | Jenny Davidson on TOY HOT DOG | Kate Bernheimer on PINK HORSE | Lydia Millet on CHILI CAT | Matthew Sharpe on MULE FIGURINE | Meg Cabot on WOODEN ANIMAL | Sara Ryan on POPSICLE STICK CONSTRUCTION | Ed Park on COW VASE | Jessica Helfand on ELVIS CHOCOLATE TIN | Sheila Heti on CAPE COD SHOE | William Gibson on “HAWK” ASHTRAY | Ben Greenman on SMILING MUG | Dean Haspiel on KENTUCKY DISH | Doug Dorst on RUSSIAN FIGURE | Kurt Andersen on SANTA NUTCRACKER | Matt Brown on CRUMPTER | Chris Adrian on KANGAMOUSE | Nicholson Baker on MEAT THERMOMETER| Rachel Axler on FORTUNE TELLING DEVICE | Sean Howe on PABST BOTTLE OPENER | Susannah Breslin on NECKING TEAM BUTTON | Tim Carvell on ROUND BOX | Susanna Daniel on SHARK AND SEAL PENS | Curtis Sittenfeld on SPOTTED DOGS FIGURINE | Matthew Klam on DUCK VASE | Merrill Markoe on FLIP-FLOP FRAME | Blake Butler on UTAH SNOW GLOBE | Neil LaBute on RABBIT CANDLE | Rob Agredo on LIGHTER SHAPED LIKE SMALL POOL BALL | Rosecrans Baldwin on PRAYING HANDS | Rob Baedeker on FOPPISH FIGURINE | Scarlett Thomas on BIRTHDAY CANDLES | Wayne Koestenbaum on DUCK NUTCRACKER | Jeff Turrentine on “WOMEN & INFANTS” GLASS | Joe Lyons on LETTERS AND NUMBERS PLATE | Adam Davies on TROLL NUTCRACKER | Myla Goldberg on HAND-HELD BUBBLE BLOWER | Dan Chaon on COOKING FORK | Jenny Hayes on DOLPHIN BOX | Kevin Brockmeier on ROPE/WOOD MONKEY | Miranda Mellis on BRASS APPLE | Todd Pruzan on GOLF BALL BANK | Toni Schlesinger on 4-TILE | Stacey Levine on BAR MITZVAH BOOKENDS | Margot Livesey on CIGARETTE CASE | Joe Wenderoth on BALANCING BIRD THING | Charles Baxter on CERAMIC SHELL | Thomas Bartlett on DEVICE | Claire Zulkey on FLINTSTONE PEZ | Betsey Swardlick on DILBERT | Sung J. Woo on BIRD FIGURINE | Tom McNeely on CAT MUG | J. Robert Lennon on CHOIRBOY FIGURINE | Matthew J. Wells on BBQ SAUCE JAR | Maud Newton on CRACKER BARREL ORNAMENT | Stewart O’Nan on DUCK TRAY | Meghan O’Rourke on FELT MOUSE | Lauren Mechling on BLUE VASE | Mark Sarvas on AMACO YOYO | Andrew Ervin on IDOL | Rachel Berger on #1 MOM HOOKS | Nomi Kane on ALIEN TOY | Nick Asbury on CLOWN | Lucinda Rosenfeld on CREAMER COW | Ben Katchor on MAINE STATUTES DISH | Mark Doty on FISH SPOONS | Sarah Rainone on IRELAND COW PLATE | Stephen Elliott on HAWAIIAN UTENSILS | Ben Ehrenreich on JAR OF MARBLES | Glen David Gold on KNEELING MAN FIGURINE | Lizzie Skurnick on PEN STAND | R.K. Scher on INDIAN MAIDEN | Christopher Sorrentino on MR. PICKWICK COAT HOOK | David Shields’s MILITARY FIGURE | Josh Kramer’s FAKE BANANA | Laura Lippman’s MOTEL ROOM KEY | Jim Hanas’s WIRE BASKET | Stephanie Reents’s OCEAN SCENE GLOBE | Tom Vanderbilt on MARINES LOGO MUG | Adam Harrison Levy on STAR OF DAVID PLATE | Aimee Bender on SEAHORSE LIGHTER | Bruce Holland Rogers on UMBRELLA TRINKET | Bruno Maddox on THAI HOOKS.

ALSO SEE: PROJECT:OBJECT homepage | POLITICAL OBJECTS (1Q2017) | TALISMANIC OBJECTS (2Q2017) | ILLICIT OBJECTS (3Q2017) | LOST OBJECTS vol. 1 (4Q2017) | FLAIR (2Q2018) | FOSSILS (4Q2018) | FETISHES (2Q2019) | LOST OBJECTS vol. 2 (4Q2019) | MOVIE OBJECTS (2Q2020) | SEMIO OBJECTS (2Q2021) | SIGNIFICANT OBJECTS (cross-posted from Significant Objects website). ALSO SEE: SIGNIFICANT OBJECTS website | LOST OBJECTS (Hat & Beard Press, 2022) | SIGNIFICANT OBJECTS collection, ed. Rob Walker and Josh Glenn (Fantagraphics, 2012) | TAKING THINGS SERIOUSLY, ed. Josh Glenn (Princeton Architectural Press, 2007) | TAKING THINGS SERIOUSLY excerpts.

CURATED SERIES at HILOBROW: RETRO VIRUS by Douglas Wolk | UNBORED CANON by Josh Glenn | CARPE PHALLUM by Patrick Cates | MS. K by Heather Kasunick | HERE BE MONSTERS by Mister Reusch | DOWNTOWNE by Bradley Peterson | #FX by Michael Lewy | PINNED PANELS by Zack Smith | TANK UP by Tony Leone | OUTBOUND TO MONTEVIDEO by Mimi Lipson | TAKING LIBERTIES by Douglas Wolk | STERANKOISMS by Douglas Wolk | MARVEL vs. MUSEUM by Douglas Wolk | NEVER BEGIN TO SING by Damon Krukowski | WTC WTF by Douglas Wolk | COOLING OFF THE COMMOTION by Chenjerai Kumanyika | THAT’S GREAT MARVEL by Douglas Wolk | LAWS OF THE UNIVERSE by Chris Spurgeon | IMAGINARY FRIENDS by Alexandra Molotkow | UNFLOWN by Jacob Covey | ADEQUATED by Franklin Bruno | QUALITY JOE by Joe Alterio | CHICKEN LIT by Lisa Jane Persky | PINAKOTHEK by Luc Sante | ALL MY STARS by Joanne McNeil | BIGFOOT ISLAND by Michael Lewy | NOT OF THIS EARTH by Michael Lewy | ANIMAL MAGNETISM by Colin Dickey | KEEPERS by Steph Burt | AMERICA OBSCURA by Andrew Hultkrans | HEATHCLIFF, FOR WHY? by Brandi Brown | DAILY DRUMPF by Rick Pinchera | BEDROOM AIRPORT by “Parson Edwards” | INTO THE VOID by Charlie Jane Anders | WE REABSORB & ENLIVEN by Matthew Battles | BRAINIAC by Joshua Glenn | COMICALLY VINTAGE by Comically Vintage | BLDGBLOG by Geoff Manaugh | WINDS OF MAGIC by James Parker | MUSEUM OF FEMORIBILIA by Lynn Peril | ROBOTS + MONSTERS by Joe Alterio | MONSTOBER by Rick Pinchera | POP WITH A SHOTGUN by Devin McKinney | FEEDBACK by Joshua Glenn | 4CP FTW by John Hilgart | ANNOTATED GIF by Kerry Callen | FANCHILD by Adam McGovern | BOOKFUTURISM by James Bridle | NOMADBROW by Erik Davis | SCREEN TIME by Jacob Mikanowski | FALSE MACHINE by Patrick Stuart | SIGNIFICANT OBJECTS (cross-posted from Significant Objects website) | UNBORED MANIFESTO by Joshua Glenn and Elizabeth Foy Larsen | H IS FOR HOBO by Joshua Glenn | 4CP FRIDAY by guest curators

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