Code-X (47)

By: Louise Jolly
January 21, 2015

Call this code: Child Superhero.

benadryl

Definition: Child superheroes replay the Victorian idea that children are closer to the supernatural world than adults. Adults are responsible for keeping the portal open and these brands help them do that.

Virgin Atlantic
Virgin Atlantic

Notes on this code: Ill-fitting outfits and makeshift accessories add to the vulnerability of the child superhero and emphasise their need for adult support.

procter gamble

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SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

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Codebreaking, Semiotics