Enter the Samurai

By: Joshua Glenn
April 26, 2011

Wristwatch advertisements found in glossy magazines depict their male (and, in the case of tennis players like Maria Sharapova, female) subjects as modern samurai, of the type described in H.G. Wells’s A Modern Utopia.

[Seventh in an occasional series cross-posted from Semionaut, a blog co-edited by the author.]

The protagonist of that 1905 science-fiction novel describes “certain men and women of a distinctive costume and bearing” who constitute an austere order charged with directing world affairs from behind the scenes. The samurai, “with faces strengthened by discipline and touched with devotion,” are doctors, lawyers, engineers, authors, and other accomplished men and women; they wear simple black clothes, and travel the world lightly. In ads for watches manufactured by Tag Heuer, Bulova, and Breitling, we find today’s samurai posed in airports and lofts and streets that could be anywhere in the world; they are ready for whatever happens.

Click on image for larger version.

Now comes a blog, Everyday Carry, dedicated to “a lifestyle, discipline, or philosophy of preparedness.” EDC’s readers submit photos of those small items and gadgets which they wear or carry on daily basis, whether to manage common tasks or for use in emergency situations. The astonishing panoply of minitools, cameras, flashlights, pens, Blackberries, lighters, and (yes) wristwatches on display at EDC suggest that the samurai ideal (as lifestyle, though most likely not style of life) is very much alive today.

Just don’t try getting those knives through security, folks.


MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco


Codebreaking, Semiotics

What do you think?

  1. There was a bit of a meme making the rounds of the boingosphere last year having to do with traveling light—even to the point of making do without any baggage at all; check out this guy


    Of course, the no-baggage kid’s idea isn’t to run the show behind the scenes, but to have *no influence whatsoever*; to fade into the background. The same dream as no-impact backpacking, right? The whole ethos of Kevin Kelly’s Cool Tools blog, though, is in Wells’ samurai spirit. But then it’s hard to square the samurai with the swiss army knife, isn’t it? Toshiro Mifune’s ronin seems more like a guy who carries nothing but his sword—with it, he can get anything else he needs. Of course, a katana raise even more TSA eyebrows than a Leatherman…

  2. HG Wells’ samurai were an explicit influence on the Kibbo Kift, with Wells even serving on their advisory board. The Kindred had a ‘Noah’s Ark’ strategy, retreating to the New Forest when society collapsed. They are the link between ‘Preparedness’ in the Boy Scout sense, and ‘preparedness’ as the fear the new elite is subject to. Witness also the scramble for unlicensed firearms by bankers during the banking crisis when they feared main street would storm their apartments in retribution for their mistakes.

  3. Aha! Fascinating. And did any members of the Kibbo Kift ever actually have behind-the-scenes influence on British or world affairs?

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