February 1, 2023
One in a series of posts via which HILOBROW’S Josh Glenn will attempt to depict the intellectual and emotional highs and lows of developing a semiotic schema. Series dedicated to its target audience of one: Malcolm Evans.
Sometimes you capture everything – and I do mean everything — in a schema, but… for some reason… the resulting insights scare the shit out of your client. Perhaps they can’t handle the unvarnished truth?
One thinks of the legendary semiotician Krishna, revealing just such a schema to his client, Arjuna: “Behold now, Arjuna, the entire universe, with everything moving and non-moving, assembled together in My universal form. Whatever else you wish to see, observe it all within this universal form.” [Bhagavad Gita 11.7] How did Arjuna respond? “Having seen Your universal form that I had never seen before, I feel great joy. And yet, my mind trembles with fear. Please have mercy on me and again show me Your pleasing form, O God of gods, O Abode of the universe.” [Bhagavad Gita 11.45]
In other words, “Please boil it down to a few bullet points.”
MORE FURSHLUGGINER THEORIES BY JOSH GLENN: SCHEMATIZING | IN CAHOOTS | JOSH’S MIDJOURNEY | POPSZTÁR SAMIZDAT | VIRUS VIGILANTE | TAKING THE MICKEY | WE ARE IRON MAN | AND WE LIVED BENEATH THE WAVES | IS IT A CHAMBER POT? | I’D LIKE TO FORCE THE WORLD TO SING | THE ARGONAUT FOLLY | THE PERFECT FLANEUR | THE TWENTIETH DAY OF JANUARY | THE REAL THING | THE YHWH VIRUS | THE SWEETEST HANGOVER | THE ORIGINAL STOOGE | BACK TO UTOPIA | FAKE AUTHENTICITY | CAMP, KITSCH & CHEESE | THE UNCLE HYPOTHESIS | MEET THE SEMIONAUTS | THE ABDUCTIVE METHOD | ORIGIN OF THE POGO | THE BLACK IRON PRISON | BLUE KRISHMA | BIG MAL LIVES | SCHMOOZITSU | YOU DOWN WITH VCP? | CALVIN PEEING MEME | DANIEL CLOWES: AGAINST GROOVY | DEBATING IN A VACUUM | PLUPERFECT PDA | SHOCKING BLOCKING.