September 29, 2014
Call this code: Utopian Vision.
Definition: Our brand aspires to reinvent the world; we depict an idealized version of reality as it should be.
Notes on this code: Everyday life needs reinventing — we demand nothing less than an entirely new version of reality.
MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco