Handstyles, mid to low
May 11, 2010
Hermann Zapf was a type designer (we have him to thank for Palatino and Optima), a pioneering computer typographer, and a master calligrapher. Here he gives his imprimatur to Hallmark, demonstrating his inventive, fluid lettering style for a film produced by the greeting card company in 1967.
Calligraphy may seem an atavistic pursuit. But its energies are alive in the work of graffiti artists, whose tags and handstyles evoke the scribal arts of old — as seen in this YouTube advertisement for ArtPrimo graffiti supplies, where a tag gets the calligraphic treatment.