LOGOLOGY (10)
By:
June 23, 2025
An installment in a 10-part series that will feature selected excerpts from Josh Glenn’s 2024 contribution — a top-of-mind, semiotics-adjacent analysis of fast food and cannabis brand logos and pack design — to issue no. 1 of the marketing-culture zine Cash & Carry.
The hip-hop term steez has been around since 1990, when Run-D.M.C. coined it — a portmanteau of style + ease. (“I like your steez, your style, your whole demeanor,” raps Nelly in the 2002 song “Dilemma.”) In the early 2000s, white skiers and snowboarders appropriated the term to describe pulling off tough moves with fluid grace.
And yes, Stiiizy makes it look easy: The brand’s look is buttoned-up, professional, quasi-medicinal… with a big wink at weed culture.
MORE FURSHLUGGINER THEORIES BY JOSH GLENN: SCHEMATIZING | IN CAHOOTS | JOSH’S MIDJOURNEY | POPSZTÁR SAMIZDAT | VIRUS VIGILANTE | TAKING THE MICKEY | WE ARE IRON MAN | AND WE LIVED BENEATH THE WAVES | IS IT A CHAMBER POT? | I’D LIKE TO FORCE THE WORLD TO SING | THE ARGONAUT FOLLY | THE PERFECT FLANEUR | THE TWENTIETH DAY OF JANUARY | THE REAL THING | THE YHWH VIRUS | THE SWEETEST HANGOVER | THE ORIGINAL STOOGE | BACK TO UTOPIA | FAKE AUTHENTICITY | CAMP, KITSCH & CHEESE | THE UNCLE HYPOTHESIS | MEET THE SEMIONAUTS | THE ABDUCTIVE METHOD | ORIGIN OF THE POGO | THE BLACK IRON PRISON | BLUE KRISHMA | BIG MAL LIVES | SCHMOOZITSU | YOU DOWN WITH VCP? | CALVIN PEEING MEME | DANIEL CLOWES: AGAINST GROOVY | DEBATING IN A VACUUM | PLUPERFECT PDA | SHOCKING BLOCKING.