Code-X (95)

By: Joshua Glenn
April 5, 2016

hubba bubba gum

Call this Chewing Gum category code: MIND BLOWING FLAVOR.

Definition: Flavor so intense, and so unique, that the chewer is transported into an altered consciousness.

carefree gum

Notes on this code: Although the special effects have come a long way, since the ’80s, this code remains the same: wide-eyed expressions of shock and awe.

5 gum



MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco


Codebreaking, Semiotics

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