Code-X (93)

By: Joshua Glenn
March 21, 2016

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Call this Chewing Gum category code: Personal Product.

Definition: Gum pack depicted as a product — something you’d keep hidden in your purse, in your car glove compartment, in a bathroom — i.e., for personal care.

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Notes on this code: Just one example of how chewing gum benefits are communicated via metaphor: in this case, gum is likened to essential equipment for daily life, from car keys to condoms.

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MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco


Codebreaking, Semiotics

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