Code-X (89)

By: Joshua Glenn
February 6, 2016

snack wells

Call this food/snacks code: ANTI-DIET.

Definition: Rejection of dieting-speak, or the mindset of dieting. E.g., “[Sun Chips] have 100% whole grain and fit into my strict diet of only eating things that taste awesome.” “May increase appetite for life.”

smart ones

Notes on this code: Brands moving away from from dieting, calorie counting, short termism, sacrifice… and towards “weight wellness,” i.e., positive eating, positive nutrition, a sustained approach.

sun chips



MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco


Codebreaking, Semiotics

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