October 20, 2014
Call this code: Design Vision.
Definition: Innovation inspired by the progressive vision of designers, engineers. Innovation not merely a matter of plodding iteration and scientific research; there can be an element of genius to it.
Notes on this code: Pushing envelope of logic/science/precision via themes of vision, inspiration, divination: “Inspiring designs don’t always start on paper.” “This is so next century.” “No need to close your eyes to envision the future.” “Inspired by design.”
Sense that the designer/engineer can see into things more acutely and penetratingly than ordinary mortals: “Atoms, molecules, particles. No, this is not an ordinary car company.” “If mad scientists can endanger the world, nine scientists can save it.”
MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco