CURVE YOUR ENTHUSIASM (23)
September 6, 2023
One in a series of 25 enthusiastic posts, contributed by 25 HILOBROW friends and regulars, on the topic of reconsidered passions, reassessed hates, and reversed feelings everywhere in-between. Series edited by Adam McGovern.
You may think I was a very lucky teenager to have shared the 1980s with the rising female pop star of the moment, who was seismic on the music scene (and not precisely for being a great singer). I guess you know who I’m talking about: yes, it’s Madonna, B*TCH! Most of my friends completely LOVED her, and had cut-outs of her face and fashion-looks all over their folders. We even had a boy in our class who was completely head over heels about her, and would not tolerate any type of criticism towards his beloved star. Everyone danced to Madonna at every party, every club or disco, so even at the end of the world — all this was happening in Buenos Aires — it was clearly Madonna Time… but not really for me.
Although I’ve never been among those people who completely fit in with their class group — different interests, different readings, different perspectives — I think my strongest difference with my classmates of the time, and probably the one that struck them the most, was that I loathed Madonna. I simply could not stand her; she made me nervous, angry and intolerant. Every time she launched a video, I couldn’t help but thinking: Who does she think she is? Why is she so full of herself? What about those gloves, hair, skirts and — above all — attitude?
As it always happens, only time would tell… and it did: Throughout the following years — probably because I was growing up and maturing, maybe because I was already studying Communication — I started to pay more attention to why she was doing what she was doing. A breaking point for me was her “Like a Prayer” video. I had the feeling that when people got mad about the crosses burning and her being half-naked in a church, they were completely missing the point; she was exposing racial prejudice, openly talking about sexual assault, and God was a black woman!
Moreover, a few years later, in one of my favourite classes ever (Communication Theory and Practice II), we read an adaptation of one chapter from John Fiske´s Reading the Popular, which had (of course!) a chapter about Madonna, analysing her as an open text (oh, echoes of Eco). That was illuminating; I finally got to understand why she made me so angry as a teenager: she was building a space in which young girls could choose who to be, beyond the good/bad girl binarism in which we, the girls of the time, had been raised. Fiske’s brilliant analysis showed that she was proposing an open space to define your identity; being a woman was enough, in any way you understood what being a woman meant.
One can always learn from mistakes: Now, as a lecturer, I’ve been using this chapter in many of my own current classes, as a great starting point to analyse contemporary content creators. I now understand that Madonna was a pioneer in many, many aspects — even when making young girls nervous about her. So I’ve not only curved my enthusiasm about Madonna — and believe me, I was quite an enthusiast in hating her — but I’ve learnt a lot through it. Today, I can even find it in me to dance to some of her classic songs.
Bonus track 1: Here is the book by John Fiske.
Bonus track 2: The presentation I use for my classes, including a comparison with the movies and other media of the time, in which Molly Ringwald was the hegemonic representation of teenage girls, and Cyndi Lauper wanted to have fun, while still being a good girl. You can use it as a companion for the Fiske chapter.
CURVE YOUR ENTHUSIASM: INTRODUCTION by Adam McGovern | Tom Nealon on PIZZA PURISM | Holly Interlandi on BOY BANDS | Heather Quinlan on THE ’86 METS | Whitney Matheson on THE SMITHS | Bishakh Som on SUMMER | Jeff Lewonczyk on WHOLE BELLY CLAMS | Kelly Jean Fitzsimmons on HOW I MET YOUR MOTHER | Nikhil Singh on LOVE ISLAND UK | Adrienne Crew on CILANTRO | Adam McGovern on MISSING PERSONS | Art Wallace on UFOs | Fran Pado on LIVERWURST | Lynn Peril on ELTON JOHN’S GREATEST HITS | Marlon Stern Lopez on ADOLESCENT REBELLION | Juan Gonzalez on STAN & JACK or JACK & STAN | Christopher-Rashee Stevenson on BALTIMORE | Josh Glenn on FOOTLOOSE | Annie Nocenti on SIDEVIEW MIRROR | Mandy Keifetz on BREATHLESS | Brian Berger on HARRY CREWS | Ronald Wimberly on GAMING AND DATING | Michele Carlo on HERITAGE FOODS | Gabriela Pedranti on MADONNA | Ingrid Schorr on MAXFIELD PARRISH AND SUE LEWIN | Mariane Cara on ORANGE.
MÖSH YOUR ENTHUSIASM (1Q2024): ENTER SANDMAN | MILQUETOAST | CHRISTBAIT RISING | GOING BLIND | HERE COME THE COPS | & 20 other Eighties (1984–1993) Metal songs. STOOGE YOUR ENTHUSIASM (4Q2023): MOVE ON FAST | 96 TEARS | SHE CRACKED | WHAT A WAY TO DIE | PSYCHOTIC REACTION | & 20 other Sixties (1964–1973) proto-punk songs. CURVE YOUR ENTHUSIASM (3Q2023): PIZZA PURISM | BOY BANDS | THE ’86 METS | LOVE ISLAND UK | ELTON JOHN | & 20 other reconsidered enthusiasms. TEEN YOUR ENTHUSIASM (2Q2023): ANDY GIBB | VALERIE BERTINELLI | KIM WILDE | ARLO GUTHRIE | MIKE PATTON | & 20 other heartthrobs from our adolescences. DOLLY YOUR ENTHUSIASM (1Q2023): WE FOUND IT | TOGETHER AGAIN | SUNDAY MORNIN’ COMIN’ DOWN | BAD CASE OF THE BLUES | FANCY | & 20 other Sixties (1964–1973) Country records. KILL YOUR ENTHUSIASM (4Q2022): LT. TASHA YAR | JOYCE SUMMERS | COL. HENRY BLAKE | MRS. LANDINGHAM | ALEX KAMAL | & 20 other TV deaths. BLURB YOUR ENTHUSIASM (3Q2022): LEFT-CORNER BRICK | JOY IS RESISTANCE | THE FUTURE IS PASSÉ | EVERY MINUTE AN OCEAN | SHUT UP, HE EXPLAINED | & 20 other apothegms to live by. KOJAK YOUR ENTHUSIASM (2Q2022): ARK II | WKRP IN CINCINNATI | BUCK ROGERS | THE WHITE SHADOW | POLICE WOMAN | & 20 other Seventies (1974–1983) TV shows. KICK YOUR ENTHUSIASM (1Q2022): KUILL | CATO | COSMO | TRIXIE | VOLSTAGG | & 20 other sidekicks. NERD YOUR ENTHUSIASM (4Q2021): TIME | THE POST OFFICE | ARDUIN | DOUBT | SUMMATIONS | & 20 other nerdy passions. SWERVE YOUR ENTHUSIASM (3Q2021): WARHOL’S WALT WHITMAN | 70, GIRLS, 70 | TYRAEL’S MIGHT | SHIRATO SANPEI | THE LEON SUITES | & 20 other never-realized cultural productions. FIVE-O YOUR ENTHUSIASM (2Q2021): DARK SHADOWS | MANNIX | GET SMART | THE ADDAMS FAMILY | I DREAM OF JEANNIE | & 20 other Sixties (1964–1973) TV shows. FERB YOUR ENTHUSIASM (1Q2021): STEVEN UNIVERSE | TOP CAT | REN & STIMPY | SHE-RA AND THE PRINCESSES OF POWER | DRAGON BALL Z | & 20 other animated series. CARBONA YOUR ENTHUSIASM (2020): “Sex Bomb” | “Going Underground” | “Soft South Africans” | “Typical Girls” | “Human Fly” | & 20 other Seventies (1974–1983) punk singles. KLAATU YOU (2020 weekly): ZARDOZ | METROPOLIS | DARK STAR | SINS OF THE FLESHAPOIDS | SOLARIS | & dozens of other pre-STAR WARS sci-fi movies. CONVOY YOUR ENTHUSIASM (2019): THE TAKING OF PELHAM ONE TWO THREE | ROLLERBALL | BLACK SUNDAY | SORCERER | STRAIGHT TIME | & 20 other Seventies (1974–1983) action movies. SERIOCOMIC (2019 weekly): LITTLE LULU | VIZ | MARSUPILAMI | ERNIE POOK’S COMEEK | HELLBOY | & dozens of other comics. TUBE YOUR ENTHUSIASM (2018): LOONEY TUNES | THREE STOOGES | THE AVENGERS | ROCKY & BULLWINKLE | THE TWILIGHT ZONE | & 20 other Fifties (1954–1963) TV shows. WOWEE ZOWEE (2018 weekly): UNISEX | UNDER THE PINK | DUMMY | AMOR PROHIBIDO | HIPS AND MAKERS | & dozens of other Nineties (1994–2003) albums. KLUTE YOUR ENTHUSIASM (2017): THE KILLERS | BANDE À PART (BAND OF OUTSIDERS) | ALPHAVILLE | HARPER | BLOW-UP | & 20 other Sixties (1964–1973) neo-noir movies. #SQUADGOALS (2017 weekly): THE WILD BUNCH | BOWIE’S BAND | THE BLOOMSBURY GROUP | THE HONG KONG CAVALIERS | VI ÄR BÄST! & dozens of other squads. GROK MY ENTHUSIASM (2016 weekly): THE THEORY AND PRACTICE OF LUNCH | WEEKEND | MILLION YEAR PICNIC | LA BARONNE EMILE D’ERLANGER | THE SURVIVAL SAMPLER | & dozens more one-off enthusiasms. QUIRK YOUR ENTHUSIASM (2016): “Tainted Love” | “Metal” | “Frankie Teardrop” | “Savoir Faire” | “Broken English” | & 20 other Seventies (1974–1983) new wave singles. CROM YOUR ENTHUSIASM (2015): DARKER THAN YOU THINK | THE SWORD IN THE STONE | OUT OF THE SILENT PLANET | THIEVES’ HOUSE | QUEEN OF THE BLACK COAST | & 20 other Thirties (1934–1943) fantasy novels. KERN YOUR ENTHUSIASM (2014): ALDINE ITALIC | DATA 70 | TORONTO SUBWAY | JOHNSTON’S “HAMLET” | TODD KLONE | & 20 other typefaces. HERC YOUR ENTHUSIASM (2013): “Spoonin’ Rap” | “Rapper’s Delight” | “Rappin’ Blow” | “The Incredible Fulk” | “The Adventures of Super Rhyme” | & 20 other Seventies (1974–1983) hip-hop songs. KIRK YOUR ENTHUSIASM (2012): Justice or vengeance? | Kirk teaches his drill thrall to kiss | “KHAAAAAN!” | “No kill I” | Kirk browbeats NOMAD | & 20 other Captain Kirk scenes. KIRB YOUR ENTHUSIASM (2011): THE ETERNALS | BLACK MAGIC | DEMON | OMAC | CAPTAIN AMERICA | & 20 other Jack Kirby panels.