Factory Farmville

By: Peggy Nelson
January 3, 2011

Ever wondered where the food in fast food comes from? No need for long explanations or depressing documentaries: Domino’s Pizza has made a game out of it. Behind the Pizza, playable either via Facebook or on the web, is meant to reveal where all the pizza ingredients, like tomato sauce, cheese, pepperoni, and dough, originate.

But you don’t have to play the game to see the answer: they come from Farmville, of course.

Which also explains why fast food feels never feels quite real: it’s 2.5D, not 3.