April 15, 2015
Call this code: Nordic Brooding.
Definition: On the websites and in the social media feeds of many Nordic brands, we find a code in which a solitary figure tramps along a lonely road — looking inward as much as outward.
Notes on this code: Though alone and solemn, these individuals aren’t necessarily unhappy. As the Danish existentialist Kierkegaard lamented: Once upon a time, thoughtful people sought out solitude, but “nowadays the only use that can be made of solitude is imposing it as a penalty, as jail.”
MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco