BP Logo Redesign
By:
June 15, 2010
Editor’s note: This is one of the most popular posts, traffic-wise, ever published on HiLobrow. Click here to see a list of the Top 25 Most Popular posts (as of October 2012); and click here for an archive of all of HILOBROW’s most popular posts.
In 2001, British Petroleum shortened its name to BP and adopted the tagline “Beyond Petroleum.” Its new logo — which rendered the letters BP in cuddly, friendly lower-case type; and which included a yellow and green sun, spoke to the company’s commitment to the environment. (BP owns a solar energy company.) BP’s ad agency, Ogilvy & Mather, claimed the new logo and tagline allowed the company “to reinvent itself as an energy company people can have faith in and inspire a campaign that gives voice to people’s concerns, while providing evidence of BP’s commitment, if not all the answers.”
Greenpeace isn’t buying any of it. After the April 2010 explosion of the Deepwater Horizon and subsequent oil spill disaster in the Gulf of Mexico, they invited all comers to rebrand BP with “a more representative logo.”
The logos above were selected out of the 1100+ entries uploaded to Greenpeace’s Flickr photoset.
ALSO SEE: Rushkoff vs. the 1% (1) | Tactical Utopia | Feral Dissent | Don’t Mourn, Organize | Occupying Our Gardens | Grand Theft Politics | The Black Iron Prison | News about the Wage Slave’s Glossary
Blowout Perpetrators!
Which makes me wonder about the earth’s brand, which is “earthrise,” more or less – or is it?
I think Earthrise has been replaced by Pandora.
I like this one – http://www.nocaptionneeded.com/?p=6033
Gaia versus The Marble? Or just more implicated and less alienated? In any case we certainly need a better “legacy products” strategy associated with it!
I don’t think “earthrise” can be Earth’s brand — if, that is, we’re talking about Earth’s brand vis a vis other planets inhabited by species who engage in branding. America’s brand isn’t a photo of America, it’s, you know, the Statue of Liberty, the eagle, Mickey Mouse and Coca-Cola and the iPad, plus the World Trade Center (images of which used to appear, before 9/11, on fake-American products around the world; this is why the towers were targeted). The Earth’s brand would have to be about its collective values, actions, and cultural exports (to other planets), right? I’m thinking a soccer ball would have to be in there somehow. And David Hasselhoff as Knight Rider.
The Hoff! Yr right, the Hoff has it all:
http://www.youtube.com/watch?v=x20v9F-sWHQ
Yep, that video should be engraved onto golden discs and sent into outer space to introduce Earth to other planets.
There ought to be beetles in there, somehow. And not the fab four, but the coleopterans—of which, JBS Haldane suggested, Earth’s Creator seems so fond. Probably bacteria get a nod, too. Or liquid water.